We build the sales infrastructure to convert it into revenue — a fully configured CRM, a proprietary scoring rubric, and 15 deeply researched Tier 1 prospects ready to work.
A team combining deep healthcare networks with modern AI and CRM execution.
35+ years leading healthcare technology sales organizations. Deep expertise in hospital buying cycles, market segmentation, and clinical outcomes. Built the AI-powered prospecting methodology FRP delivers today.
MIT AI & Strategy Certificate. HubSpot Certified. Claude AI Certified. Hands-on HubSpot builds, AI segmentation, and outreach design. Every client engagement runs through Henry.
Most health tech startups achieve product-market fit but lack the infrastructure to convert it into revenue. The typical path burns time and money before producing a reliable pipeline.
Prospects tracked in spreadsheets or email threads with no centralized system.
All prospects treated equally regardless of fit, readiness, or deal size.
Inconsistent, unmeasurable outreach with no cadence.
No insight into which prospects are ready to buy, or why.
We don't just consult — we build. Discovery to launch in a single engagement.
AI is the engine. We're the mechanics. Our proprietary scoring rubric and healthcare-specific weighting turn raw data into a list your competition doesn't have.
We know hospital buying cycles, CDI workflows, and revenue cycle operations — and how to turn that knowledge into targeting precision.
No lock-in. Your HubSpot, your data, your playbook. We build it, you keep it — and your team runs it from day one.
A Claude-powered briefing system connected to your CRM. Type one sentence, get a structured sales brief with talking points, deal history, and next steps.
This isn't theory — we built and ran this exact playbook in production before productizing it for early-stage health tech companies.
Every team member gets an AI-powered briefing system that reads and writes to HubSpot. One sentence in, structured intelligence out.
30 minutes. No pitch deck. Just questions about where you are and where you're trying to go.